OUT THERE.
An energy drink packaging design concept that fuels adventurers to “explore further”.
The ‘OUT THERE’ energy drink brand will contain non-carbonated caffeinated water in cans, with flavors named after each of the top ten national parks in the United States.
The beverage is created for hikers, and all types of outdoor adventurers alike; with flavors were named with characteristics of the park in mind, a subtle Easter egg for national park fans.
Each flavor will have their own unique theme color in different shades, but the core colors, background colors and logo will remain consistent among the different flavors. The three concept flavor samples shown in this project are Yosemite (lemon flavor), Glacier (Blueberry flavor) and Yellowstone (blood orange flavor).
The initial sketches and color study for the overall branding concept, as well as each individual flavor can also be seen above.
Below are each of the three full final label concepts (click to enlarge).
