INFINITY RENEWABLE ENERGY BRAND IDENTITY
A new brand identity concept, featuring web and packaging design for IRE.
Infinity Renewable Energy (IRE) is a company who specializes in the future of renewable, clean energy by providing instillations and various energy sources for individual and corporate use.
For this project, I created a visual identity manual to guide employees, collaborators and manufacturers alike to maintain the branding image and new visual standards of the company, which the spreads can be viewed in full below (click to enlarge).
After a brand identity had been established, creating a website that aligned with the new brand standards was necessary in the outreach and digital marketing of the company. The web page mockups were created for the headers of the main pages. The site is overall intended for customers and business partners to see company goals, news and products.
The packaging design example shown below showcases the eco-friendly light bulb, one of IRE's newest straight-to-consumer retail products. The packaging design showcases IRE’s brand standards in a physical packaging design format.
