Converse “Winter Classics” Motion Graphic
This conceptual spec campaign ad was created to showcase Converse’s “Winter Classics” collection for the 2022 Winter season. This 15-second ad is formatted for in-feed placement on the social platforms Tiktok, Snapchat and Instagram, and is adaptable for rectangle formatting on platforms such as Twitter.
The brands campaign colors of Screamin’ Green, Black, and White were used throughout the ad to showcase the collections’ best-sellers. The continuous flow mimics Converse’s vibrant and grungy advertising style, keeping viewers attention with the use of quick transitions and specific placement of the bright accent color.
Featured collection sample, “Holiday Classics”:
The storyboard planning process had a main objective of showcasing a brief preview of the campaign’s featured shoes, and taglines in a dynamic, short-form ad.
The importance of creating transitions that carried these elements alongside the bright green accents was crutial to the overall flow in a short duration. By following this strategy, the ad was able to emphasize the featured products in front of simple background elements.
The final storyboard guidelines helped lay the perfect foundation for the completed advert.
The final 15-second motion graphic conceptual ad can be viewed below. The final animation which brought together the brands holiday neon colors, contrasted with white and black to create attention grabbing motion.
