The Empowerment Group: Website Design
The Empowerment Group is a philanthropy based parent company to many different types of media and events.
For this project, the client requested a new logo design, brand colors, branded icons, and a website design mockup concept.
For the new logo design, the client wanted something bold, powerful and feminine. Using a bold font with a vibrant, yet feminine color palette gave the contrast and simplicity that the client was looking for in a logo design.
Along with a new logo, the client also requested icon concept options that could be used in various different marketing and print media, as well as a brand color palette.
For the landing page of the website, the client requested a large header image to draw attention, as well as hover over image links for each of the main categories which can be seen above.
Below, for the rest of the website, the general design layout can be seen with specific taglines and headings. The overall flow of the website is whimsical, uplifting and professional. It includes the chosen color palette and features a general flow for how the information and media can be featured once entirely populated and is easy to navigate and read (click to enlarge).
